Pacific Auto Service Center

November 23, 2011 By in Web 0 23

This is a website we constructed for a real automotive repair shop in Lakewood, WA. It is based on a wordpress theme HUMBLE. The website is comprised of the webpages, Facebook, Twitter, and Mailchamp social integration.

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Website Components & Features

1.

Logo Design
  • The orange color was chosen for a bit of a pop from the otherwise grey letters for the rest of the logo
  • The cursive P creates a contrast and a sense of playfulness to the rest of the ridge letters used in the logo
  • The dishes sort of draws references to dotted line in between lanes and substantiate the P on solid grounds

    • 2.

    Custom Special Page
  • What does a new business do to attract customers? How about some specials! We did just that for this site and designed the messages to work with the geographical areas of the shop combined with opt-in Mailchamp email campaign.
  • Tabbed navigation vs spilling out the specials all at once to draw more attention to each segment.

    • 3.

    Images & Copywriting
  • Stock photography pieces were used to carry out an automotive theme throughout the site.
  • A great deal of emphasis is placed on the copywriting to set the right tone to site visitor. The writing is concise, assuring, and prompts for action when necessary.

    • 4.

    Action Pages
  • The contact page is not just an ordinary page. It’s completed with an interactive map followed by a proper contact form with built-in spam protection.
  • An online schedule page is made to prompt site visitors to take a step further to secure an engagement with the business.

    • 5.

    Blog Page & Social Integration
  • Nothing gets the job better silently than social pages, we had integrated Facebook, Twitter, and Mailchamp to spread the word about the business.
  • Blog pages provides means to create timely announcements to current or potential customers.
  • A side benefit to it all of course is the page ranking boost to help search engines and people find the business.

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